The rise of the Internet to public attention in the 1990s was the result of many decades of work and research to prepare the groundwork for the changing face of business being done online. What is often ignored by the mainstream media is the fact many of the top entrepreneurs of the 21st-century, such as Space X CEO Elon Musk began their careers in the digital realm and have now transitioned to more traditional business models. Some entrepreneurs, such as Origami Owl entrepreneur Chrissy Weems keep their business ideas rooted in the online arena ignoring the traditional business route of brick and mortar stores.

Start out with a particular focus 

The beginnings of the Origami Owl empire built by Chrissy Weems came from a desire for funds by her daughter who was watching many crafting videos online and wished to purchase a new computer. Building on a love of creating vintage-style jewelry, Origami Owl was formed with a focus on creating charms and jewelry aimed at women of all ages. Entrepreneur reports there are more than 2.5 billion people logging onto the Internet in 2018 but every business should simply look for a small group who they can target initially before building out to meet the needs of a wider audience.

Marketing is key 

Every business leader will tell a potential online business owner there is little point in creating a business if there is not a group of customers to appeal to. From the very first day of business, it is important to begin building a marketing list which will allow customers to be contacted throughout every successful marketing campaign undertaken by the company.

Similarly, entrepreneurs such as Chrissy Weems and Elon Musk understand the power of social media to have a positive and negative effect on the overall view of the business. Customers are now looking for coupons and special offers emailed directly to them and targeted to their purchase history which will bring in more business for the future.

Build a presence as an entrepreneur 

For many Online entrepreneurs, their brand is not only their business but the image they portray during each and every day. The rise of podcasts and online videos targeted at customers of a specific area of the retail or industrial sector offers a great chance to seek out customers with the free publicity offered by an appearance on a podcast, online video, or in an online publication. A free daily email is available through Radio Guest List detailing the various podcasts and radio shows looking for experts in various fields each morning.

Listening to customers 

Research has shown online reviews are growing in importance for potential customers who are looking for advice on which businesses to choose for their needs and services. Making sure every aspect of the work of a company is being completed in the correct way makes it easy for impressive online reviews to be found about any business which will drive up business.

In the early days of a business being created online the use of social media as a bellwether for goods and services is a good way of judging the success of each part of the business being grown. new products and offers are also given to customers in early access deals to make sure every part of the business is being rated by customers at all times.