Public Relations professionals play an important role of portraying client’s products, services and reputation in positive light. According to Business2Community, Public Relations means much more than influencing a story, as it entails building a compelling narrative to back your brand. The most effective mediums of communication for PR managers and other experts are earned or unpaid media. An outsourced or in-house PR manager is well-adept at executing the following:
• Collecting and interpreting public opinions and attitudes towards the brand
• Drafting and distributing press releases
• Shaping brand campaigns
• Writing speeches aimed at swaying opinions
• Planning and executing media relations events and public outreach campaigns
How business can benefit from PR
Businesses are increasingly incorporating, public relations in their marketing and advertising campaigns to respond effectively to today’s business needs. Besides growing the brand, the strategy can open the doors to more opportunities in the future. Businesses with limited budget can use effective PR strategies to expose their brands to wider and more receptive audiences. According to the marketing firm, Walker Sands, here are 4 main benefits of hiring a PR Company:
Raise awareness – positive media exposure is very effective in escalating brand, service and product awareness. A consistent PR effort will also leverage any ongoing direct advertising and marketing campaigns. The effect can also transform SEO strategies. For instance, a brand with a muted online presence can experience an uptick in its website rankings and grow its customer base.
Attract new customers – marketing benefits resulting from PR strategies often have far-reaching effect. One of the most decisive impacts is the opportunity to attract new customers from the local area and further afield. Powerful brands often use positive press coverage to build credibility in the eyes of consumers. These images can help influence buyer decisions.
Attract employees – the PR campaigns aimed at growing a brand’s reach can spill over and attract new talents. This is especially true for brands that project leadership in their respective fields or industries. Qualified, employment prospects are likely to join in because they want to become part of a successful company and compelling story.
Entice investors – just as customers, employment prospects, investors are always drawn to companies with positive growth projections. Positive media coverage can magnify a company to appear much larger and trustworthy. A business can use this newfound likeness to negotiate with investors from a strong stand point and attract serious cash infusion.
Strengthen connections – businesses can promote public visibility by sponsoring media campaigns on print, audio and audiovisual media like television etc. The impact can be heightened using targeted PR campaigns that speak to specific segment of the population. The targeted approach can go a long way to strengthen connections and grow business.
Tips for effective PR strategy
A public relations strategy is grounded on sharing positive information between individuals and organization one side and media on the other. According to the INC magazine, you can make the strategy work by keeping up with the trends; sourcing for your own news, building a strong media network and writing great content. A good content is critical to the success of any PR strategy, whether you want to put up a sales pitch or present a press release.
As a brand, you can always bet on writing a natural fitting, solution oriented content to achieve more positive effect. The ability to source your own news will give you control over what is consumed by the media and the general populace. On the other hand, keeping up with the emerging trends ensures your PR strategy doesn’t’ appear misplaced or outdated. You can do so by staying updated with industry changes and following social media.
Nancy Behrman a seasoned Public Relations expert and the Founder of the hugely successful PR firm, Nancy Behrman Communications. She understands the importance of Public Relations in the growth of both upcoming and established brands. To help the firms build influence, rewrite industry and change their destiny’s for the better, Nancy Behrman Communications has assembled a strong team of over 30 creative and strategic thinkers. The clients served by the New York based company come from diverse backgrounds, including beauty, lifestyle, health and wellness